Roller banners are one of our best selling products. They can be used to promote any kind of business or organisation. Produced correctly, they are a great way to give people a snap shot of what you do, are long lasting and inexpensive.
When it comes to the design of your roller banner, I believe the best advice is ‘keep it simple’ and think about where your banner is going to be used.
If your going to be displaying it at exhibitions, next to you or an employee, all you need is:
- Image – preferably one big image but depending on the content maybe two or three at most
- Company logo – best placed at the top of your design
- Contact details – keep it short, do they really need to know your address or would a website and telephone number be enough?
- Strap line or very short description – your product or service at a glance
At exhibitions you want to grab people’s attention giving them a clear, quick message about you, then ideally you would engage with them and have flyers and brochures, giving them more information to take away and consider. Much more practical than cramming all that information onto a banner. If you do feel you want to make a bigger impact at an exhibition, then Pop-Up systems are great and very simple to use.
Another common use of roller banners would be in a reception or waiting room. This is an opportunity to use the space to say a little more about your services to someone who is sitting passing time and reading what’s around them (I know that’s what I tend to do). But the advice is still the same, ‘keep it simple’. For example in the reception here at Multiprint we have a few roller banners and one simply has a list of all the products we print, it’s quite a long list but people find it helpful as they might discover a product they didn’t realise we could provide.
Supplying your banner for print
So once you have an idea in your head about the design of your roller banner it’s important to have all your key components in a suitable format for printing. Grabbing a logo or image from a website is a big no no, you need the highest quality possible. Ideally your logo will be placed as a vector file (.eps or .ai) which will allow it to be enlarged without losing quality and your images no lower than 100dpi (dots per inch). Stick to these rules and you can’t go wrong with your quality of print.
If you are unsure on the dimensions of your chosen roller banner it’s always best to contact us and we can provide you with all the information you need along with a template if preferred. Artwork must be supplied as a PDF including crop marks and bleed area (the bleed is the area that will be trimmed off the banner but gives a small amount of space to account for movement of the material when trimming). The bleed area for a banner is a little different from your usual flyer or brochure, you need to add a little extra at the bottom as there will be extra material going into the base. So when setting the bleed area for your artwork, the top, left and right of the banner should have 3mm but the bottom should have at least 50mm bleed.
If you want to refresh your roller banner’s design or it needs some information changed, don’t panic, they can usually be re-skinned (this is certainly the case for any that we supply). With a little clean and the insertion of a new graphic panel they are ready to pop back up.
I hope you have enjoyed the first Multiprint blog, we hope to provide information about design and print that you might find helpful. If there are any questions you have please feel free to comment below.